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APG Platform

A purpose-built consulting delivery platform for APG Partners — an advisory firm running structured commercial and financial engagements for owner-led SMEs and training organisations. One system carries an engagement from first diagnostic to client-facing deliverable.

Client APG Partners
Platform Type Consulting Delivery & Practice Operations
Engagement Design, Build & Ongoing Development
Visit apg.partners
The Challenge

APG Partners runs a structured advisory methodology: an independent commercial and financial diagnosis, a prioritised plan, then an ongoing performance partnership. Delivering that rigour with generic tools meant every engagement lived across documents, spreadsheets, and slide decks — with the firm's methodology held in templates and heads rather than a system.

Evidence gathered in one assessment couldn't flow into another. Financial figures were re-keyed from accounting systems. Client deliverables were rebuilt by hand each time, and clients had no live view of their own engagement.

The methodology deserved a platform — one that productises how APG works, keeps every figure defensible, and gives clients a polished surface of their own.


What We Built

The APG Platform is the firm's system of record and delivery engine: around thirty engagement workspace modules spanning diagnosis, market and competitor intelligence, financial modelling, planning, CRM, and client delivery — built multi-tenant from day one, with row-level security separating every client organisation in the database itself.

Structured Assessment Lenses

Five assessment lenses — capability diagnostic, sector success factors, value chain, value engine, and go-to-market — observe the same business and feed a single evidence ledger, so findings cross-reference instead of repeating.

Financial Modelling & Value Rollup

Accounting data syncs from Xero, QuickBooks, or MYOB into a single value model: revenue-to-EBITDA rollups, a gross-margin bridge separating market-driven from controllable margin, and a composite exit-readiness score.

Client Portal & Share Surfaces

Clients get a portal with their plan and KPI dashboards, plus public share links for opportunity briefs, proposals with view tracking, e-signable agreements, data requests, and self-service booking.

AI-Assisted Delivery

A dual-model AI layer with live web-search grounding powers market intelligence scans, competitor analysis, brief narratives, personas, and meeting preparation — running as background jobs behind the consultant's review.

Practice Operations

A full CRM pipeline, proposal and agreement flows, time tracking, and billing — with fixed-fee invoices drafted automatically into Xero on schedule.

Board-Ready Deliverables

Branded PDF reports and PowerPoint board packs generated from live engagement data — the flagship opportunity brief is assembled from the same evidence ledger the consultants work in.


The Outcome

The platform is now how APG Partners delivers: the firm's methodology is encoded in software, every engagement runs through one system, and clients experience a polished, consistent surface from first proposal to ongoing performance reporting.

The methodology is the product — five assessment lenses, a shared evidence ledger, and value modelling encode how the firm works, not a generic template.

Defensible numbers end-to-end — financials flow from the client's accounting system through one value model to the deliverable, with no re-keying in between.

Clients see their engagement live — portal dashboards and tracked share links replace static documents, including buying-signal analytics on proposals.

Enterprise-grade foundations — database-enforced tenant isolation with CI-gated security policies, encrypted integration credentials, and error monitoring throughout.

  • Next.js
  • TypeScript
  • React
  • Supabase / PostgreSQL
  • Row-Level Security
  • Netlify Serverless
  • Anthropic Claude + OpenAI
  • Xero
  • QuickBooks
  • MYOB
  • HubSpot
  • Microsoft 365
  • Resend
  • PDF & PowerPoint generation
  • Sentry
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Is your methodology still living in spreadsheets?

If your firm's way of working deserves its own platform — one that encodes the methodology, keeps the numbers defensible, and gives clients a surface of their own — we'd like to hear about it.